A weekly competitor review your team can use.
A practical routine for turning a small watchlist into observations, questions and one useful brief.
Read the guideFIELD NOTES FROM THE DETAILS DEPARTMENTBuild a better
Build a better
research habit.
A focused watchlist. A few useful observations. A brief the next person can inspect. Start with a guide, an example or an editable template.
Start with the method.
READ WITHOUT AN ACCOUNTWhich competitor pages should you track first?
Build a focused watchlist around the question you need to answer, with clear identities and manageable coverage.
Read the guideA WORKING DOCUMENT FOR YOUR NEXT MEETINGYour first competitor brief.
Your first competitor brief.
The structure is ready.
Keep the observation, evidence, interpretation and next action together. Download the Markdown template and edit it in your own workflow.
Get the blank templateNo account or email required.- What changed?A specific observation and its source.
- What might it mean?An interpretation, with open questions.
- What will we do?A next step, owner and success measure.
See the method in a story.
All example storiesThe pricing change you almost missed.
You’re building the product. Who’s watching the market?
A short pricing and positioning note, ready for the next demo.
Read the example FICTIONAL SCENARIOTwo skincare brands. A different kind of offer.
Before you match a discount, look at what actually changed.
An evidence-led creative brief with an offer angle and a question to test.
Read the example FICTIONAL SCENARIO