The pricing change you almost missed.
You’re building the product. Who’s watching the market?
A short pricing and positioning note, ready for the next demo.
Read the example FICTIONAL SCENARIOCLUEOTTER EXAMPLE STORIESSmall changes.
Small changes.
Useful conversations.
A pricing page before a customer call. A new offer before the creative meeting. A message worth a closer look. Find a research job that feels like yours.
Explore the sample workspace
These are fictional scenarios with sample observations. They illustrate how to use the product and the brief you could create; they are not testimonials or measured customer results.
Find your starting point.
Practical guides and a brief templateTwo skincare brands. A different kind of offer.
Before you match a discount, look at what actually changed.
An evidence-led creative brief with an offer angle and a question to test.
Read the example FICTIONAL SCENARIOMonday’s client brief starts before Monday.
A useful client conversation starts with something specific.
A factual Markdown brief with page references and the agency’s interpretation.
Read the example FICTIONAL SCENARIOA new feature page changes the conversation.
A launch headline is a clue. The supporting detail matters.
A positioning update with confirmed wording and open questions.
Read the example FICTIONAL SCENARIOBring your own market into focus.
The useful competitor set is the one relevant to your business. Start small, confirm each source and build a baseline.
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