Product/social content
02 / SOCIAL CONTENT

Follow the story beyond the website.

A brand’s feed often reveals a message before its storefront does. Track public posts and captions from verified profiles, with the original post close at hand.

In validation · Availability varies by source
ILLUSTRATIVE WORKSPACE
OverviewBrandsSOCIAL CONTENTTimeline
Sample brand / evidence
SOCIAL POST · ILLUSTRATIVE

A product story moves into the feed

New trail collection · campaign caption

instagram.com / sample brand
SourceObserved timeCoverage
WHAT YOU CAN EXAMINE

A clearer record of each move.

Keep observations useful, even when channels expose different levels of detail.

01

Match the right account

Confirm a brand’s official profile before its posts enter your watchlist.

02

Read posts in context

See captions, media references, source links and published dates when the platform provides them.

03

Notice a new direction

Review newly observed content alongside website and advertising activity from the same competitor.

HOW IT WORKS

Three steps from source to signal.

One competitor identity connects the records. Each channel keeps its own source and coverage status.

  1. 01Confirm a public profile
  2. 02Collect permitted posts
  3. 03Review new content
What this source can tell you

Instagram Business Discovery is being validated for eligible professional accounts. TikTok collection is experimental. Account access and coverage vary by platform.

Our data approach
SEE THE WHOLE PICTURE

Four sources. One watchlist.

Explore how website changes, social content and advertising fit together.

Explore the product