# Weekly competitor review

Template from Clueotter — Intelligence is in the details.
Replace every placeholder with your own observations. This blank template contains no live competitor evidence.

## Review context

- Workspace / team:
- Market:
- Review period:
- Decision or question this review supports:
- Competitors and exact pages tracked:
- Successful checks and last collection times:
- Unavailable sources, failed checks or gaps:

## Finding 1 — [specific observation]

- Competitor:
- Original source URL:
- Previous successful collection time:
- Later successful collection time:
- Platform publication date, if supplied (keep separate from collection time):
- Before:
- After:
- Saved evidence reference / capture:
- Why this finding is relevant to our question:

### Interpretation — a hypothesis

- What it might mean:
- What we do not know:
- What would support or challenge the hypothesis:

### Next action

- Question or experiment:
- Owner:
- Next review date:
- Our own success measure:

## Other findings

Repeat the structure above for each relevant finding. Every factual statement should have supporting evidence. A first capture is a baseline; a failed check is not proof of a change or removal.

## Meeting decisions

- What we decided:
- What needs further verification:
- What we will check next week:

## Limits

Public observations do not establish competitor spend, sales, conversion rates, ROAS or campaign performance. Label all ideas and interpretations, and preserve source coverage gaps when sharing this brief.