
Discover
Choose the brands and public sources worth a closer look.
Meet your observant sidekick for competitor research. Follow the changes across websites, social posts and ads. Keep the evidence. Find your next question.

See how teams turn a competitor change into a useful decision.

A rival changes its offer. You get the context before your next customer call.
Follow the story Explore all storiesStarter · ₹899 / month · self-serve setup
Starter · ₹899 / month · guided setup included
A short pricing and positioning note, ready for the next demo.
Illustrative scenario · Fictional companies and evidence. Source availability varies.
Move from a website change to the social post or ad message around it, then return to the original source and collection time. This preview uses illustrative data.


This is a suggested experiment based on sample observed changes, not a measured result.
Illustrative sample workspace. This preview does not show live competitor data.
Follow the storefront, the feed and the ad libraries together. Every record should have an identity, a source and a collection time. Availability depends on the source and market.
See new headlines, offers and page layouts with a before-and-after record.
Explore website monitoring 02 / SOCIALFollow public brand posts, captions and creative references from verified profiles.
Explore social content 03 / PAID SOCIALReview advertiser-linked creatives and messages where source access allows it.
Explore social ads 04 / SEARCH & DISPLAYTrack publicly visible advertiser evidence without guessing spend or results.
Explore Google adsEvery channel is source-aware. Website monitoring is ready for the pilot; social and advertising records appear after the relevant connector, identity and market coverage checks pass.
See source coverageClueotter is the little researcher with a big habit: look closely, keep the proof, and help you make sense of what you find.

Choose the brands and public sources worth a closer look.

Compare observations and spot the details that changed.

Keep the source, time and context beside every finding.

Turn evidence into a question or creative idea to test.

Bring a clearer brief into your next team conversation.
Observations are facts about what we captured. Ideas are interpretations for your team to explore.
Before you follow your first clue, here’s what to know.
Still curious? Talk to us Yes. Start with a few competitors and the public pages that matter to your next decision. Review the changes, keep the sources and create a useful brief.
See the founder workflowYour first successful website capture establishes a baseline. Later successful checks show changes you can review with their sources and collection times. Save the findings and your notes in a factual brief.
Explore example briefsSelected public website pages are the pilot foundation. Social and advertising coverage depends on the platform, provider and market. Check coverage for the channels you need before building your workflow around them.
Check source coveragePublic activity can show a message, an offer or a page change. It does not establish a rival’s spend, sales, ROAS or conversion rate. Use the evidence to frame a question, then measure your own experiment.
Read our data approachYou do not need to connect a social or ad account to monitor selected public website pages. Sources for your own social or advertising accounts require the relevant account connection and permissions; other sources depend on provider access and market coverage.
Explore the source optionsYes. Explore the sample workspace without an account. It uses clearly labelled illustrative data, so you can inspect the workflow before creating a workspace for your own watchlist.
Open the demo
A CURIOUS MIND. A CLEARER BRIEF.Bring website changes, social content and advertising evidence into the same research habit. Know what was observed, where it came from and what is still unknown.
Start with a focused watchlist and scale your coverage as you grow. Initial pricing proposals in INR.
For focused teams getting started.
For growing product and marketing teams.
For wider research across more brands.
All new workspaces begin with a seven-day trial of up to 100 checks. Social and ad source coverage is still being validated and is not included in these pilot plan limits.