MEET CLUEOTTER

A curious little otter.
An eye for the details.

Competitor research starts with a little curiosity. Our otter follows the clues, keeps the evidence close and helps your team ask better questions. Friendly in spirit. Careful with the facts.

The mark of a curious mind.

Blue for focus. A little warmth for character.

Navy#102A50
Blue#246BDD
Sky#EDF5FF
Cream#F5E9D8

One sidekick. A few useful hats.

A face for every little discovery.

Clueotter looking happyhappy
Clueotter looking curiouscurious
Clueotter looking thinkingthinking
Clueotter looking surprisedsurprised
Clueotter looking confidentconfident

A little introduction, ready to share.

Clueotter social card: Intelligence is in the details

Download social card ↗

Use the complete character and keep the cap, colors and proportions intact. Give the logo room to breathe. The mascot is our research companion; its expression never substitutes for a source status or a factual claim.

CURIOUS BY NATURE. CAREFUL WITH THE FACTS.

A good clue is only the beginning.

Clueotter is the little researcher with a big habit: look closely, keep the proof, and help you make sense of what you find.

01

Discover

Choose the brands and public sources worth a closer look.

02

Analyse

Compare observations and spot the details that changed.

03

Explain

Keep the source, time and context beside every finding.

04

Recommend

Turn evidence into a question or creative idea to test.

05

Celebrate

Bring a clearer brief into your next team conversation.

Observations are facts about what we captured. Ideas are interpretations for your team to explore.